MEET KATJA

Founder & Fractional CMO

Hi, I’m Katja, founder of Accretios Marketing Hub.
For over 15 years, I’ve led B2B marketing and communication across industries, scaled brands, guided international teams, and built marketing and communication engines that drive real results.

Today, I help ambitious B2B companies grow through clear strategy, smart systems, and streamlined execution. Along the way, I mentor and coach junior marketers and communicators to grow into confident leadership roles, so CEOs gain not just results, but stronger teams for the future.

Katja

WHY I STARTED ACCRETIOS

After leading marketing and communication for B2B and industrial companies for over 15 years, I kept seeing the same problem: brilliant businesses held back by marketing and communication chaos. Disconnected teams. Random tactics. No clear strategy or systems to tie it all together.

I have experienced both sides: helping my husband grow his one-man business into multiple locations and leading corporate teams globally. I realized the same truth applies everywhere: marketing only works when strategy, messaging, and execution move in sync.

That insight inspired me to create Accretios Marketing Hub, a place where clarity replaces chaos, systems create focus, and growth happens by design.

Inspired by the Latin accretio (“gradual growth”), Accretios provides ambitious B2B companies with access to senior-level marketing and communication leadership without the full-time headcount, enabling them to scale with confidence and simplicity.

WHY WORK WITH ACCRETIOS?

You’re not hiring “more hands.” You’re getting clarity, leadership, and a system with marketing and communication aligned to growth.

  • 15+ years of B2B marketing & communication leadership (incl. Microsoft).

  • Deep experience in complex, multi-stakeholder, long-cycle buying

  • Strong in strategic + internal communication (alignment inside, drives performance outside).

  • Belgium-based, serving clients across Europe.

BOOK A DISCOVERY CALL

HOW WE CAN WORK TOGETHER

Everything we do is built around the Accretios STREAM™ Framework, a 6-pillar system designed to align your marketing with your growth goals:

  • S – Strategy: A roadmap that aligns marketing with business priorities

  • T – Targeting: Messaging that attracts the right clients and talent

  • R – Reliable Systems: Digital tools and automations working seamlessly

  • E – Execution: Campaigns and content that drive visibility and trust

  • A – Alignment: Marketing and sales moving in sync

  • M – Momentum: Analytics and insights for continuous improvement

You don’t need to fix everything at once. We meet you where you are, and build from there.

A BIT MORE ABOUT ME

I’m a curious, growth-driven multipotential who thrives at the intersection of strategy, creativity, and freedom.

I live in Belgium with my husband. I love traveling to exotic destinations, and Spain has become our second home. Whether I’m traveling and exploring new cultures, enjoying the sea, beaches, and sunsets, or spending time with my sister and friends, these moments of balance fuel my best ideas.

The intersection of marketing and communication has always excited me because of the variety it offers. From building global brand narratives to fixing broken funnels, I love turning vision into action.

Marketing isn’t just a job to me, it’s my passion. And those who know me can tell!

“The most effective marketing doesn’t feel like marketing to the customer. It feels like clarity, relevance, and value.”

READY TO IMPROVE YOUR MARKETING?

Whether you need a 90-day roadmap, a strategic marketing partner, or full-service implementation, Accretios gives you the clarity, consistency, and systems to grow with confidence.

Let’s make your marketing clear, strategic, and scalable.