STRATEGIC MARKETING AND COMMUNICATION FOR COMPLEX B2B
STREAMLINED
MARKETING.
SUSTAINABLE
GROWTH.
I help complex B2B companies bring clarity, structure and direction to marketing and communication, so teams can focus on what matters and turn strategy into action.
20+ years in B2B marketing and communication, including 15+ years in senior international leadership roles.
You don't need more marketing
The challenge is making sure the market can understand, recognise and trust you. So, maybe you just need more clarity. You see, marketing and communication often get complicated over time.
More channels. More content. More stakeholders. More ideas. More requests.
But not always more direction...
You may recognise this if:
marketing activity is happening, but priorities are unclear;
positioning or messaging no longer reflects the business;
teams are working hard, but not always in the same direction;
valuable expertise stays inside the organisation;
communication feels fragmented or reactive;
you have plenty of ideas, but no clear system for deciding what matters.
My role is to help you see the bigger picture, identify the gaps and create a clearer way forward.
I help you clarify what the company should be known for, align the company and leadership story, and turn that into visible authority to support business growth.
I start with the business, not the tactics.
My work follows a simple process:
01
Discover
Understand the business, goals, people and context.
02
Diagnose
Identify the biggest gaps, friction and missed opportunities.
03
Define
Create clear priorities, decisions and direction.
04
Bring it to life
Turn the strategy into practical actions your team can use.
I look at the bigger picture, identify where the gaps are and turn that into clear strategic priorities.
Then, where useful, I help translate the direction into selected assets your team can actually use.
Strategic Marketing creates Business Value
Two ways I help
Marketing & Communication Strategy
For companies that need stronger direction, clearer priorities and better alignment across marketing, sales and communication.
This can include:
strategy · priorities · messaging · content direction · internal and external communication · stakeholder communication · team alignment · 90-day planning
Positioning & Visibility
For companies and leaders whose expertise is stronger than the way the market currently understands or sees it.
I help clarify what the company or leader should be known for, sharpen the narrative and turn expertise into stronger market credibility.
This can focus on:
Company Positioning & Visibility or
Executive Positioning & Visibility
The Accretios Intensive
Get clear. Get focused. Build the direction.
A focused strategic project for B2B companies that need clarity before they need more activity.
You leave with a clear direction, practical priorities and a plan your team can execute.
Depending on the challenge, we can work on:
Positioning
Marketing direction
Messaging
Communication
Priority Audiences
Visibility
Thought Leadership
Team alignment
90-Day Roadmap
Selected Strategic Assets
The exact scope depends on whether the primary challenge sits at company level, leadership level or both.
Strategic depth. Practical execution.
I have spent more than 20 years in B2B marketing and communication, from hands-on execution to senior international leadership roles.
I have led international teams, advised executives and worked across marketing strategy, positioning, internal and external communication, content, PR and stakeholder engagement.
My strength is seeing the bigger picture, spotting where things are unclear or disconnected and helping people turn strategy into practical action.
I understand the boardroom because I have been there.
I understand execution because I started there.
Meet Katja
Founder of Accretios
I’m Katja De Witte.
I enjoy conversations, analysis and solving complex marketing and communication challenges.
I like understanding what is really going on beneath the surface, bringing structure to the bigger picture and helping people turn that direction into something practical.
Sometimes that means strategy.
Sometimes positioning.
Sometimes guiding a team.
And sometimes rolling up my sleeves and translating the direction into a presentation, landing page, content concept or selected visual asset.
From Strategy to Momentum
The Accretios STREAM™ Framework connects the six elements needed to turn positioning into consistent visibility and business momentum. STREAM™ helps turn scattered activity into a clearer marketing and communication system.:
Strategy → Targeting → Reliable Systems → Execution → Alignment → Momentum
When ongoing leadership is needed.
For a limited number of clients, I stay involved after an Intensive or strategic project through:
Fractional or Interim Marketing & Communication Leadership
I provide senior marketing and communication leadership on a flexible or temporary basis.
That can mean ongoing fractional support, or stepping in for a defined period when a company needs experienced leadership during a transition, vacancy or period of change.
This can include:
strategic priorities
Team guidance
Agency direction
Positioning and messaging
Communication priorities
Stakeholder alignment
Progress reviews
Senior leadership without immediately hiring a full-time Marketing & Communications Director.
Available selectively for ongoing or interim assignments.
Less marketing, more clarity.
If your business has evolved faster than your marketing and communication, I can help you bring structure back to the bigger picture and determine what should happen next.
Helping complex B2B companies bring clarity, structure and direction to marketing and communication, so expertise becomes clearer positioning, stronger visibility and greater market credibility.
Let's connect on LinkedIn
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