Not quite. Personal branding often focuses on how you present yourself as an individual. Strategic Executive Visibility starts with your role as a leader: what you stand for, what you want to be known for and how your communication can strengthen trust in both your leadership and the organisation you represent.

No. LinkedIn can be an important channel, but it is only one part of your visibility. Depending on your role and objectives, we may also look at internal communication, thought leadership, newsletters, articles, speaking opportunities, media visibility, website content and other relevant touchpoints.

Absolutely not. The goal is not maximum exposure or visibility for visibility’s sake. It is about being visible at the right time, in the right places, around the right topics, to the people who matter. A clear and consistent leadership voice is more important than posting every day.

That depends on the level of support you choose. With Compact Executive Visibility, you or your team implement the strategy. With Intensive Executive Visibility, I also create the core content for you. In an Executive Visibility Partnership, I take on much more of the ongoing content creation and implementation, so your involvement can remain focused and efficient.

That is an essential part of the process. Ghostwriting should never make you sound like someone else. I use conversations, existing content, your language and your perspective to understand how you naturally think and communicate. The objective is to make your voice clearer and more consistent, not replace it with mine.

Yes. In many cases, that is exactly how I work. I can provide strategic direction and an executive perspective while your internal team handles implementation, or we can divide responsibilities based on your resources and needs.

If you are looking for someone to lead your communication department, book an introductory call, and we'll discuss your needs and how I can help. After all, I do have 20 years of experience leading international marketing & communication teams.

My primary focus is the leader's visibility. However, executive visibility does not exist in isolation. I look at how your leadership communication connects with the organization’s positioning, priorities, and marketing and communication so that both reinforce each other. I do not replace your corporate marketing or communication function with this particular offering.

Depending on the service you choose, I can write the content. Compact Executive Visibility focuses on strategy and direction. Intensive Executive Visibility includes the core texts and content needed to bring that strategy to life. With an Executive Visibility Partnership, I can also provide ongoing ghostwriting, newsletters, thought-leadership content, and other agreed communication.

If you are looking for someone to lead your communication department, book an introductory call and we'll discuss your needs and how I can help. After all, I do have 20 years of experience leading international marketing & communication teams.

No. I primarily work with CEOs, founders and senior leaders in complex B2B environments, but company size itself is not the deciding factor. What matters more is the complexity of your role, the stakeholders you need to reach and the strategic importance of your visibility.

The Executive Visibility Gap Assessment is a good first step. It helps you identify where your visibility is already strong and where the biggest opportunities lie. You can then book a free 20-minute Visibility Debrief to discuss your results with me, and together we will determine what deserves attention first and what the best next steps are for you.